“Why Clarity Is Your Force For Happiness”

An Interview with Jonathan Cave
Jonathan Cave is a Geneva based New Zealander who quit the “good life” managing the lives & money of ultra wealthy families and is now on a mission to help individuals and teams connect with their purpose so they can live extraordinary lives. He says that it all starts with getting clarity and that only then can you truly be happy and perform to your best. His approach is based on creating your own personal philosophy of life using his MyPhy system.

Jonathan is offering a free ‘Happiness Gap’ test if you visit: http://www.myphy.com

00:57 –  What do these ‘Kiwi’ sayings mean?
05:06 –  Your Happiness Gap – what is it?
06:25 –  How to close your happiness gap
09:38 –  What is clarity?
12:47 –  What drove me to quit corporate life
21:57 –  Getting the right partners in your business
25:46 –  3 Reasons to get support
27:43 –  Key learnings for transition from employee to entrepreneur
30:13 –  The future vision of MyPhy
35:46 –  Mentorship to bring out the extraordinary in you
Click to Read Full Transcript...

Well we all love Kiwi’s don’t we, I don’t mean the fruit I mean the people, the people that come from New Zealand. Because I’ve got one today, he’s called ‘Jonathan Cave’ and he’s a proud Kiwi, a wanna be All Black, who’s settled for being a lawyer until he discovered he was a creative entrepreneur. Now during his career as a Lawyer in Switzerland he looked after some of the wealthiest people on the planet, but now runs a business called ‘MyPhy’ which is short for My Philosophy, which is aimed at helping individuals, families and corporate teams find clarity and become extraordinary. He’s married with two children, and lives here in Geneva, in Switzerland. Let’s have a listen to Jonathan Cave.

 

Alex: Hey Jonathan, great to have you on the show, welcome.

 

Jonathan: Great to be here Alex.

 

What do these ‘Kiwi’ sayings mean?

 

Alex: Alright Jonathan, so, you call yourself a Kiwi, although you were born here in Switzerland, or grew-up here. So, I just need to test this out a little bit because, you know before we get started. So, I did a bit of research and I found a few silly things that Kiwis say, I’ve got five of them, so I need to test it out with you to see you know what they mean.

 

Jonathan: Go for it.

 

Alex: Can you work with me on this Jonathan…alright, so –

 

Jonathan: Absolutely.

 

Alex: Alright, you need to translate what these words or these phrases mean and –

 

Jonathan: I’m proving my Kiwiness to the world, that’s fine go for it.

 

Alex: Right, first one “sweet as?”

 

Jonathan: That means everything’s good, sweet as mate, sweet as.

 

Alex: Yes, how would they use it, like what would you say?

 

Jonathan: Basically, anything. Like someone says something good to your bache, you just go ‘sweet as’, it’s an acknowledgement basically.

 

Alex: Right, okay.

 

Jonathan: It goes with ‘no worries’, you know ‘sweet as, no worries’. Whatever you’re going to tell me, I’m going to say, ‘sweet as’ back, that’s basically what it is.

 

Alex: Good, passed the first one. Next one, “not even?”

 

Jonathan: ‘Not even’, ‘not even, I don’t that’s not even a question. I mean –

 

Alex: Do you want me to give what they say, they say, ‘not even’ means no, but not a simple no, it’s more you know an indignant emphasis of how untrue something is. Say like Justin Bieber, not even.

 

Jonathan: No, no, I think that’s been taken from the Aussie book, not the Kiwi book. I’ve never heard that ever.

 

Alex: Hey, it was on the internet.

 

Jonathan: Are you sure you’ve got the right country Alex? You know we’re in New Zealand, we’re like cool country next to the Desert, which is Australia.

 

Alex: It was on the internet, it must have been true.

 

Jonathan: It must have been yes. 

 

Alex: Okay, next one, “yeah nah”, “yeah nah?”

 

Jonathan: ‘Yeah, nah’, yeah nah. [Laughter]

 

Alex: Shall I give you a clue, I’m wondering about you now! So, Kiwi’s aren’t very decisive people as you know, so ‘yeah nah’ seems to means kind of, you sort of say it when you agree with someone, but also you don’t agree with them, that’s what I heard, so.

 

Jonathan: Yes, I think it’s, is this written by an Australian?

 

Alex: These are written by a Brit who was travelling around New Zealand.

 

Jonathan: Okay, well, that explains it actually. Did he stay one day in New Zealand and did he talk to the people, ] I mean you’ve got to talk to the people there Alex.

 

Alex: Right, next one, “Good on ya mate?”

 

Jonathan: ‘Good on ya mate’ means hey you’re a good guy, I’m happy to be with you and it’s probably the biggest compliment you’ll ever get from me.  We’re not, you know it’s all about ribbing and you know teasing. So, ‘good on ya mate’ is pretty much the highest ranking you can get.

 

Alex: Final one, “she’ll be right?”

 

Jonathan: ‘She’ll be right’ now this is a bit dangerous in this day and age, ‘she’ll be right’. But actually it means you know there’s a problem, but she’ll be right. We’re going to solve this, it’s going to resolve itself. I don’t know why it’s the ‘she’ll be right’ that might need to change to ‘it’ll be right’ because, yes. [Laugh]

 

Alex: Very good, yes that’s very good, yes. Yes, I mean you know that’s exactly what it means, Kiwi’s don’t sweat about the little things and lead generally happier lives for it you know and this sort of embodies that little phrase. Good, three out five.

 

Jonathan: Do I get to keep my passport?

 

Alex: Three out of five, I guess you are, okay we’ll give it to you Jonathan.

 

Jonathan: Okay, thank you Alex I appreciate it!

 

Alex: Alright listen, let’s just jump straight in then. Before we talk about how you got here, I just want you to tell us about your business today. So, who you help and how you help them?

 

Jonathan: Okay, so, my business is called ‘My Philosophy’ or ‘MyPhy’ for short. I help individuals, families and corporate teams become more extraordinary than they ever thought possible basically.

 

Alex: It’s just that I picked up this phrase that you use, you know, ‘happiness gap’ I mean what is a ‘happiness gap’ and should I be worried if I’ve got one?

 

Your Happiness Gap – what is it?

 

Jonathan: You should if you’ve got a gap. So, the ‘happiness gap’ is the gap between how you live and who you are. So, the idea is the bigger the gap between how you live and who you are, the more stress, the more tension, the more potential for unhappiness. Because imagine you’re living over here to my very left, but who you are is over here to my very right, then there’s disconnect going on, okay? 

 

“The ‘happiness gap’ is the gap between how you live and who you are” – Jonathan Cave

 

The aim is to close that happiness gap to align what you do on a daily basis, in your daily routine with who you are. If you think of things in your life which you do well, which come easily and which you’re good at, it’s things that correspond to your values and the biggest parts of who you are.

 

So, the idea is to help people realign how they live, which is their daily life, with who they are so that they can lead happier, more empowered successful lives. Where success is not defined just by money or what life looks like, but it’s how you feel, which is so important.

 

Alex: Okay, so you say you help you know you work with individuals and teams. So how do you actually help them in this area, can you explain a little bit you know perhaps your approach or methods?

 

How to close your happiness gap

 

Jonathan: It’s about gaining clarity. I ask people simple questions to start with to see where they are on the clarity journey. Do you, can you describe what happiness looks like, your version of happiness. Can you tell me what your core values are, or your deepest aspirations? For a team I ask them, you know are you happy with your performance? Do you feel you have a purpose in your job and are you feeling you’re unlocking, unleashing your potential? So there’s different wording depending on whether I’m talking to individuals for themselves, or people in their work environment, okay, so that it matches.

 

But the point is, to create your own philosophy, whether you’re a person or you’re a team. So, my philosophy is the idea that everybody should create their own philosophy of life. Too long have people abdicated the power they have over their lives and following, reacting to things, rather than being proactive and thinking about what’s important to them and they’re manifesting it in the world they live in.

 

“My philosophy is the idea that everybody should create their own philosophy of life.” – Jonathan Cave

 

So, it’s about taking the power back, empowering yourself and doing it in a structured way where you create your own philosophy of life. Where you come out with what’s important to you, how you’re going to get there, what are the values driving you and what’s the bigger picture in terms of where do you want to get to happiness wise, financially wise, business wise, family wise and everything.

 

Alex: I mean how important is this notion of finding clarity, is this something that you see a lot of people struggling with, that their not clear?

 

Jonathan: Absolutely. The first two, three questions I have a sense whether people have 1) asked themselves some of the important questions of life. Like, am I living my purpose, do I know what my purpose is? Am I truly happy in what I’m doing and where I am and where I’m going. You quickly get the sense of whether people have thought about these things, or not.

 

Now, some people have aligned themselves automatically, they don’t necessarily need to go through a process of creating their own philosophy. So, some people tell me and some change and say, ‘yes we’ve got our systems going, you know this is how I resolve my issues, this is how I feel I’m getting to where I’m going’ that’s great, that’s fantastic.

 

A lot of people have a lot of teams, lot of families don’t do it naturally, there’s this tension and there’s disconnect, and they don’t quite know how to solve it. So what I say is I come in and say, ‘well let’s start with clarity’. Let me give you an example; a lot of people chase happiness and meaning and purpose. These are big buzz words at the moment. What I’m saying is that when you gain clarity over for instance, who you are, where you’re going, how you’re going to get there. You’ll find that happiness meaning and purpose tend to come to you and not the other way around.

 

“When you gain clarity over who you are, where you’re going, how you’re going to get there, happiness meaning and purpose will come to you.” – Jonathan Cave

 

What is clarity?

 

So, clarity is being clear with different aspects of your life that you can apply on a daily basis. Just seem to sort of break-out of the fog, I have this image of a you know where, especially in Geneva where I live, we’re between two mountains, there’s Jura and Salève and sometimes there’s a cloud mask that just gets stuck between the two. We’re underneath this cloud and it’s foggy, even in our thinking and our mindset and hearts.

 

The idea of gaining clarity and creating your own philosophy is to raise your periscope through the cloud, up above it where the sun always shines basically and where you have this 360° view that allows you to be confident, decisive, to know where you’re going and who you are. That is an amazing feeling and when people gain this clarity, which then leads to their version of happiness and purpose and meaning, you just see them flower before your very eyes. I want to spend the rest of my life doing that, because it’s such an incredible experience to share with the person, with the family, the team in front of them.

 

Alex: I mean one of the things that I’ve taken to appreciate recently is the mantra around  you know you get clarity when you take action on things. In other words, it’s not a theoretical process being clear in terms of designing a some theoretical purpose in life. You get it by moving forward in life and taking action, does that make sense, does that resonate with your thinking, or is it the opposite of what you’re thinking?

Jonathan: No, I think you need to have both. Meaning, you need to have a clear idea of what you want to do and where you want to go. A lot of people come to me and say, ‘oh what do you do, Jonathan?’ and I say, ‘you aren’t asking me the right question’. I say, ‘what about who I want to be, first?’ and then what I want to do as myself, you see? Which gets people thinking that if they don’t get their standard answer and so it kind of, you’re straight into the deep-dive into sort of bit more meaningful conversations.

But, yes, having clarity of certain things I think is very important. It gives you reference points, it gives you pilars to stand-on so that you can make decisions on the basis of things which align with your vision of life. Yet, at the same time we know that life is just so uncertain, changes all the time and the plan you had today, might not be the plan you have tomorrow.

 

So, it’s about reconciling clarity in yourself so that actually you can be more adaptable and change easily in an environment you don’t control, which is the real world. Have I answered your question?

 

 Alex: I think you did, that was a very good answer. Now, it’s instinct –

 

 Jonathan: Sweet as, sweet as [Laugh]

 

 Alex: Sweets as. [Laugh]

 

 Jonathan: She’ll be right, she’ll be right.

 

Alex: Now this quite an amazing topic to tackle, where did it come from? Something has inspired you along the way to want to create this business and go for it, what was it?

 

What drove me to quit corporate life

 

Jonathan: Yes, cut a long story short, I was lawyer in Geneva looking after high-end multi-millionaires and billionaires. I’d had done seven years of law at University, nearly 14 years of practice and I was taking care, it was a great privilege to take care of some of the wealthiest people on the planet.

 

I realised that despite having a very good income, good status, excellent prospects, I wasn’t happy inside. I was offered the chance to become a partner of this law firm, with eventually becoming the leading partner. I had to choice to make whether to carry along this route, which I’d been on for 20 years, and which I would be on for the next let’s say 25 years, or to do something else. I asked myself a very simple question, will I be happy staying on the course I’m on now, am I living my purpose?

 

Over about six to nine months I thought about it, I created a collective mind of people who didn’t necessarily get on with each other; ironically the result of these pasta and wine evenings was that I brought the family back together, people who didn’t really speak to each other, where the only rule was don’t tell me what I should do. Don’t project yourself on me in terms of whether I should stay or go.

 

 

 

We had these massive brainstorming and heart-storming sessions as I like to call them and by the end of these six to nine months it was perfectly clear that I was not in the right place. I was not doing what I loved and I knew that I needed to leave, despite probably society saying, ‘but you’ve got the greatest opportunity in the world, you’ve worked for this’ etc. But, if you’re not feeling how it looks, I mean that’s a terrible pain to live with and I see it all around me. A lot of people do struggle with that, in the sense they’re on a road, they want to change and you know it’s just easier to stay where you are.

 

 

 

Now it is easier from a lot of perspectives, but inside you cannot lie to yourself. You can lie to the whole world, but you put a mask but never admit it to yourself and I just didn’t want to lie to myself anymore, so I quit. Everybody was very surprised, including my partners saying, ‘what do you mean? We’re offering you a chance to take over?’ I said, ‘I’m sorry but this is not for me’. The next questions was, ‘well what are you going to do?’ I said, ‘well I haven’t got the faintest idea, but I know I don’t want to do what I’ve been doing for the last 13 years’ and this shocked them, they said, ‘you’re crazy, you don’t know what’s next’. I think I have never been clearer in my life, despite having the biggest uncertainty you can imagine.

 

 

 

To illustrate it I had a piece of paper in front of me which was blank. ‘Alex, when in your life did you have a piece of paper in front of you that was blank. That you can draw on, that you can paint on, that you know you could squiggle up into air plane and throw?’ I saw this as an opportunity to align how I live with who I am.

 

 

 

Coming back to the happiness gap we talked about in the beginning, I said to myself, ‘life is too short to have a huge happiness gap, which I’m aware of and which I’m not working to close’. I will have so many regrets later on and you know what happens when you trust yourself and you believe in yourself completely, suddenly you start writing, drawing, you know poetry prose on this piece of paper and it fills up so quickly with things that have been inside you dying to get out, probably for so many years, that your life takes a path and becomes an experience. Which you didn’t even imagine existed when you were in potentially your golden cage before. Are you with me, still with me?

 

 

 

Alex: So far, we’re with you, we’re with you.

 

 

 

Jonathan: So what happened there is I just started writing, writing, writing. Days, nights, I went to Asia with my family, I stayed on, I was inspired in Thailand by people around me. Everybody was smiling, despite poverty, and I was going, ‘wow, these people don’t have anything yet they’re smiling, they’re joyous’ and I created my own philosophy of life. That’s where it started, to answer your question. I created my own philosophy of life and what turned out to be 10 steps so the Cartesian lawyer in me was still around and I…by creating my philosophy and these 10 steps, it’s so transformed my life. My mindset, my heartset and gave me so much clarity that I thought, wow, if this can work on me, maybe this can work on other people, on individuals, on families, on corporate teams.

 

 

 

Two years on, that’s exactly what’s happened, is that I’ve developed. I haven’t invented anything new under the sun, I’ve maybe just package it and structured it in a way that is simple, that people get, just like the happiness gap, they kind of get it pretty quickly. Go through a simple process towards clarity, whatever that means to you, not what it means to me or someone else, or society. But, what it means to you, I’ll stop talking now, I think I’ve talked a lot, I’m hearing my own voice Alex, I want to hear you.

 

 

 

Alex: Well, it’s very fascinating because what happened then is you effectively went from working for others into a I’m going to be an entrepreneur, which was the kind of consequence of your decision of wanting to help people. So, that was a huge change as well it must have been for you? The idea that now you are solely responsible for projecting your new message out and you’re going to have to rely upon your own creativity and emerging business knowledge to do that?

 

 

 

Jonathan: Totally and I’ve got some good learnings for your audience here because I became an entrepreneur believing that my 13-14 years experience, looking after some of the wealthiest entrepreneurs on the planet and being closely involved in their professional business and private lives, were to have given me insights that would translate into me being a fantastic entrepreneur right off the bat. How wrong was I, okay? You don’t go from a mindset of well a lawyer it’s not totally an employee, but you know what I mean, it’s kind of the employee mindset to entrepreneur like that.

 

 

 

You said a word which totally resonates to me, which is creativity. I was in a situation where I had resources and all I wanted to do was be creative. I wanted to do videos, I wanted to write articles, I wanted to express what had been locked-up inside me, just like probably many of your listeners you know want to you know finally have the shackles broken and bring all their stuff to the world, because it’s going to change the world.

 

 

 

So, I ran off for a year into creativity and totally forgot about the emphasis on the needing to make money, so I quickly got caught by going I’ve created the most wonderful thing in the world, but I haven’t tested it on people. I don’t know whether they want it and ended up going my bank account’s going down and I don’t see where the revenue’s coming. Suddenly you get into panic mode, which I’m sure maybe a lot of people can resonate on this, it’s part of a process, but it catches up on you so quickly and I think the key learning is that I lost so much time in the transition, from let’s say employee to entrepreneur.

 

 

 

Because when you’re an entrepreneur you’re up against yourself in a sense. You’re no longer answerable to anybody, so you’ve got to get out of bed every morning, otherwise you’re not going to even get close to turning any money, that’s number one. Number two, it’s a race against time, unless you’ve got a unlimited resources and you can call on money left, right and centre, which buys you that time, most of us have a budget. You know you’ve got to start making money with a packet of, with your starting kind of investment and that runs away so quickly.

 

 

 

So, if I had a piece of advice is that, the creativity is so fine, we wake up in the morning and you’ve got eight hours in front of you where you can be creative. But, if you’re not taking care of the sales side, then you’re quickly caught.

 

 

 

Alex: So, the commercial side of the business was a big learning, big struggle. Any other struggles on the way?

 

 

 

Getting the right partners in your business

 

 

 

Jonathan: Yes, a couple of struggles from a structural perspective. So how I structured ‘MyPhy’ was to get partners who had competences that I didn’t have. You know in the digital marketing space and the business administration space, in the training space, things like that. So I created a group of people saying, ‘this is the project, I’m not going to pay you as salaried employees, because I don’t have the resources. But I’m willing to give you some shares, okay? Which can be worth a lot, or nothing depending on how this turns out.’

 

 

 

So, the expectation from my side was that I would have as investor, as purpose when people working part-time on this project, helping it move forward. I didn’t clarify enough the fact of whether these investors were kind of passive investors, where you put in money and then you just wait for a return and give some favours. Or, whether you’re kind of an employee, but you’re paid in shares. This, by not making that clear, I quickly got caught out in terms of misalignment of expectations between me and the partners, which created a tension. Which, meant that the energy levels were focused on not offending each other, rather than creating value and taking the business forward.

 

 

 

So, that was a huge learning for me and after a year I changed the shareholding structure, had a very heart-to-heart conversations with everybody, which were fine actually. Because it took a load off everybody’s shoulders. I think that’s one of the key learnings as an entrepreneur is that if you’re feeling tension then probably the person you’re feeling tension about or worse is probably also feeling that tension. Having heart-to-heart conversations where you put things on the table, always end-up being positive, because the person opposite respects and is able to say what they feel and either you continue together on the journey, or you separate, but on a really good basis, rather than separation which then seem to be failures on both sides.

 

 

 

Alex: So it hasn’t tainted your view of getting partners in to support you on your project, you still believe that’s the right way to go?

 

 

 

Jonathan: I still believe that’s the right way to go, but just to make it crystal clear, coming back to clarity, as I’m applying it to myself. I’m not the world expert on clarity, but by having these experiences actually, it just deepens my understanding of clarity to help other people and their search for clarity.

 

 

 

Alex: So, beyond the partners I mean are there forms of support that you reached out for, anything come to mind that was helpful on the way?

 

 

 

Jonathan: Yes, I think I’m going to turn that question another way. I didn’t reach out for support in terms of my digital marketing. I thought I could do that myself, just go on, so I created an online course of videos and audios and thought that I just needed to do a couple of webinars, buy a few Facebook Ads and the people would come in their hundreds, love what I was saying, buy my $147 course and you know I’d be able to earn money while I was at the beach, sort of thinking about the next thing. Boy, did I get that wrong.

 

 

 

So, I think you know you go into things, you really need to step…I mean it was a great learning by the way, I’m glad it happened that way and I’ve learnt so much. I think this is the whole key of being an entrepreneur, is making sure you learn from those mistakes and don’t repeat them.

 

 

 

3 Reasons to get support

 

 

 

But, not asking for support in areas where you need to be honest with yourself to say, ‘I have no idea how the digital marketing space works, I don’t know who the lads from Facebook you know Google was like for Facebook.’ Now there’s new ways, you’ve got to get expertise in:

 

 

 

  1. to save you money,
  2. to save you time,
  3. to give your business a bigger chance of succeeding.

 

 

 

I was closed two years ago, now I’m totally open to going and finding experts that can help you. Because you cannot do it on your own, whatever you’re going to try and do, it won’t work on your own. Steve Jobs didn’t do it on his own, Warren Buffett didn’t do it on his own, anyone else you can refer to who is your business hero never did it on their own. They get all the kudos and they’re in front of the cameras and things like that, but you can bet your bottom dollar that there’s a great team behind them and often a great woman if it’s a man, or a great man if it’s a woman that you look-up to. I don’t know whether you’d agree on me with that, Alex?

 

 

 

Alex: Absolutely, I mean it’s a theme that we pick-up on with all our guests about their relationship with getting support, getting mentorship. I think the biggest worry for a lot of people, as you said it before was time. I mean money is important, because you’re going to run out of budget pretty quick. But, you know losing months and years in the wilderness can really sap your energy to carry on with your project, so getting other people’s advice and help I think is fundamental.

 

 

 

Jonathan: Totally, totally.

 

 

 

Alex: So looking then about some of the key learnings, I mean you’ve already given one or two, but is there anything else that you would pass on to others in this transition. It’s a very important transition from employee to entrepreneur, any other key learnings that you’d want to share?

 

 

 

Key learnings for transition from employee to entrepreneur

 

 

 

Jonathan: Yes, get a mentor as soon as possible, I think someone who has been there and done that and done the transition can really help you. Not someone who is going to tell you what to do, but someone you can bounce ideas off, get different perspectives from, which I do regularly now. I go in search of people, invite them out to lunch, just to have conversations and try and get nuggets of information, and give nuggets because it’s always an exchange, so that’s number one.

 

 

 

Number two is, you know you don’t have to be at a desk at 8 o’clock and then leave at six and there’s people monitoring that. So, the quicker you get disciplined on saying, ‘right, well I’m going to still do eight to ten hours a day work. Rather than going in cleaning the car, cutting the lawn, you know having a nap. Then end-up doing three hours of work a day, there’s no shortcut to success and entrepreneurship. It still requires a hell of a lot of hard work and probably even more work than you did as an employee, where you could potentially, depending your job walk-out at six, monitor your Blackberry, the days of Blackberry, to monitor your email. But then switch-off and be family and things like that.

 

 

 

When you’re an entrepreneur you never switch off, you can’t afford to switch off. So, what I’d say is bear in mind that it’s not an employee mindset of eight until six, it’s 24 hours a day. I get a lot of my great ideas in the middle of the night, so I have a pad and pen and my wife is used to my wife getting up and going and writing at a desk, because that’s when they come so I take them.

 

 

 

Make sure you get into a very disciplined routine, because a lot of people will think that you have time, because you’re an entrepreneur, you are your own boss. So hey you can play golf, or let’s have a coffee and things like that. Which can be great, but beware that your workday doesn’t go down to three hours a day, because you’re not going to make it on three hours.

 

 

 

Alex: Very good advice, very good advice. A lot of people will resonate with that, then for those that are about to take the jump they should take heed! So looking ahead then Jonathan, what plans have you got for MyPhy? Where do you want to take this business, yourself personally how do you want to grow?

 

 

 

The future vision of MyPhy

 

 

 

Jonathan: So, this in terms of myself this is I do what I love. So, I work but I’m totally aligned with what I’m doing, so it’s a magical experienced. I’m hoping to carry on on this track of gaining clarity myself and help others gain clarity towards objectives that each person, family, or corporate team has, that’s number one.

 

 

 

Spreading positivity processes to help people get to where they want to go, helping people accept who they are. People are unique, there’s never been anyone like you, Alex, there will never another Alex again in the world, ever. With your DNA, with your character, with your experience, and as I speak to you here, I can’t stop thinking that you are an extraordinary human being and you have so much to give and it’s about helping people, you anyone else to bring out that extraordinary which is us.

 

 

 

We all feel it, we all feel this massive power inside us, well hopefully you felt it. But, if you have that is the extraordinary in you wanting to get out. So help it get out because that then  translates into an extraordinary life, an extraordinary love and passion and potential which translates into friends, into your family, to your kids, to your colleagues. When it’s a win-win situation, why not go for it?

 

 

 

To answer your second question about where MyPhy is going to be in five to ten years, and this could be useful for your listeners is that, I believe that you, the future is that you’re either a platform or you’re on someone else’s platform, okay? So, Google is platform, we all use Google. Amazon is platform for buying and selling, we all use Amazon.

 

 

 

I see MyPhy as being a platform where people can come and get the MyPhy approach of closing the happiness gap. But also get different tools and toolkits based on nutrition, on body, on spirituality, on general wellness, on high-performance. The whole kind of area where MyPhy means I’m bringing my philosophy to life in all the different aspects of my world. I’m hoping it will grow bigger than just me and what I bring to the table. But it can connect and bring together like-minded, like-valued people wanting to help individuals, families and corporate teams in the future.

 

 

 

Yes, that’s how I see it and you know what? I can see it, I have clarity on that and as I look at you I can see the different services offered. I can see all the success stories where people are saying MyPhy has changed my life, or MyPhy has helped me you know getting clarity in terms of my business or my family or my relationships, or helping me bring up my kids. Just for it to be a positive place where people come and can improve themselves, improve others, improve teams.

 

 

 

I’ve already started doing that, I do a week, if I may, I do a weekly one-minute video to help you think outside of the box. I answer questions like, ‘why is your best your best friend?’ Alex, why is your best friend your best friend, have you thought about it recently?

 

 

 

Alex: I have not, my goodness me what a profound question. [Laugh]

 

 

 

Jonathan: Yes, why is your best friend your best friend? How do you keep your energy levels high? You know when you’re swaying between yes and no, always go for the yes, this is opportunity in front of you and things like that. How to gain clarity, so, this is the creativity that the clarity that I’m trying to get out in one-minute videos, which I’m hoping will be a lot bigger in the MyPhy business in the future.

 

 

 

Alex: I think with all that enthusiasm and passion everyone I think is hoping that you do take this beyond Switzerland and further out. So I’m sure as part of your plan is to you know roll this out geographically as well?

 

 

 

Jonathan: Absolutely. I mean I’m very privileged to be in a position to speaking to Google New York about integrating MyPhy in their leadership program. I’ve spoke with WTO, I spoke to them the other day and gave a presentation at the end of their wellness conference. I was in Slovenia, so with a leadership guru, talking about MyPhy and sort of how to bring out the you know your true authentic self and leadership positions and helping people be themselves, whether it’s team members, family members or others. So, I’ve already got a totally global vision and now that you’ve taught me certain expressions in New Zealand that I didn’t even know, I can even take this to New Zealand. I could go home with the expressions, ‘she’ll be right mate!’ [Laugh]

 

 

 

Mentorship to bring out the extraordinary in you

 

 

 

Alex: [Laugh] Alright Jonathan, listen I was always end on this question and it’s, ‘if you had the chance to mentor someone or a group of people, who would it be and why?

 

 

 

Jonathan: I have the chance to mentor people and why? It’s a very good question. I would mentor people who feel they have an enormous power inside them, that hasn’t been unleashed, hasn’t been unlocked and who want to open the door to that power and then understand it, clarify it, and then express it in their daily lives. Because life for me is it’s not a journey, that’s a metaphor. It’s not a destination, it’s an experience, reflected in how you feel, coloured by your perceptions and rationalise in your mind. So, to answer your question, anyone, be it a family, a person or a corporate team that wants to bring out the extraordinary in themselves and then express it in their lives, then I’m someone they can turn to.

 

 

 

Not as someone who would tell them what to do, but as someone who can accompany them, guide them and help them get to where they want to go, help them climb those steps to what’s experience, what happiness, what fulfillment looks like to them. I’m like a handrail to walking up those steps and why? Because I think that power inside each of us needs to come out. The world needs positive power coming out from people, there’s a lot of instability. There are some not great things happening, I don’t want to go into any comments on Politics, so there’s a lot of things happening I don’t understand anymore. We need positive empowered valued-based people to make sure that we remain, you know a caring, loving society going forward.

 

 

 

Alex: That’s a great answer, really appreciate that. Now, to finish-up we’re going to offer people the chance to reach out to you and you gave me your website address which was: www.myphy.com and what can they find, figure out their now you’ve got a test that they can take, is that right?

 

 

 

Jonathan: Yes, I’ve got a test called, ‘The happiness gap test’ which is free. They just click on and take the happiness gap test to see how big their happiness gap is; 20 questions very simple covering different parts of one’s life which I have created myself. That’s one thing they can see, and funny you ask, I’m re-launching the website in a couple of weeks.

 

 

 

Because there’s so many success stories that I’ve now received from people around the world saying what effect MyPhy has had on them, that people can read the stories of other people. I’ve got multiple videos and articles and all kinds of things which hopefully give people ideas and value and where it’s a fun place to come and join the MyPhy tribe and community. Because that’s what we are, we’re you know, we’re a group of people from the shareholders to the employees, to me. There are people doing it, you know, there’s no ego here, it’s all about better lives, better environments, better world and doing it together. There’s nothing more fun than that in my opinion and a lot of people share that view and there we go. So, come and have a look and join the journey, come and have fun.

 

 

 

Alex: Brilliant and we’ll put that link up on the show notes, together with your other social media channels which you gave me. Listen Jonathan, I really want to end by just saying thanks, thanks so much for being on the show I want to recognise what you do and thank you on behalf of all the people that you help as well, I think it’s fantastic and just promise me we’ll do this again sometime in the future and catch up.

 

 

 

Jonathan: Whenever you want, it’s been an absolute pleasure and can I say I think your podcast is amazing. I think that it gives so much value to people who are making the transition, or thinking about transition into entrepreneurship. Especially when you’re far away from home where you don’t have all that, you know all that network support or family and things like that. Which makes it more challenging, so you are providing, we’re all doing the same thing. Where you and I certainly do it in different ways and that’s why I totally congratulate you and I love it and carry on doing it. Because I’m loving it and I’m sure many other listeners are loving it too.

 

 

 

Alex: Is this where I say, ‘sweet as’ at the end, I say, ‘sweet as’?

 

 

 

Jonathan: Sweet as mate.

 

 

 

Alex: Sweet as [laugh] thanks Jonathan fantastic. Alright we’ll talk again very soon, all the best.

 

 

 

Jonathan: Take care, ‘she’ll be right mate!’ Take care.

 

Click to Read Full Transcript...

Well we all love Kiwi’s don’t we, I don’t mean the fruit I mean the people, the people that come from New Zealand. Because I’ve got one today, he’s called ‘Jonathan Cave’ and he’s a proud Kiwi, a wanna be All Black, who’s settled for being a lawyer until he discovered he was a creative entrepreneur. Now during his career as a Lawyer in Switzerland he looked after some of the wealthiest people on the planet, but now runs a business called ‘MyPhy’ which is short for My Philosophy, which is aimed at helping individuals, families and corporate teams find clarity and become extraordinary. He’s married with two children, and lives here in Geneva, in Switzerland. Let’s have a listen to Jonathan Cave.

Alex: Hey Jonathan, great to have you on the show, welcome.

Jonathan: Great to be here Alex.

What do these ‘Kiwi’ sayings mean?

Alex: Alright Jonathan, so, you call yourself a Kiwi, although you were born here in Switzerland, or grew-up here. So, I just need to test this out a little bit because, you know before we get started. So, I did a bit of research and I found a few silly things that Kiwis say, I’ve got five of them, so I need to test it out with you to see you know what they mean.

Jonathan: Go for it.

Alex: Can you work with me on this Jonathan…alright, so –

Jonathan: Absolutely.

Alex: Alright, you need to translate what these words or these phrases mean and –

Jonathan: I’m proving my Kiwiness to the world, that’s fine go for it.

Alex: Right, first one “sweet as?”

Jonathan: That means everything’s good, sweet as mate, sweet as. 

Alex: Yes, how would they use it, like what would you say?

Jonathan: Basically, anything. Like someone says something good to your bache, you just go ‘sweet as’, it’s an acknowledgement basically.

Alex: Right, okay.

Jonathan: It goes with ‘no worries’, you know ‘sweet as, no worries’. Whatever you’re going to tell me, I’m going to say, ‘sweet as’ back, that’s basically what it is.

Alex: Good, passed the first one. Next one, “not even?”

Jonathan: ‘Not even’, ‘not even, I don’t that’s not even a question. I mean –

Alex: Do you want me to give what they say, they say, ‘not even’ means no, but not a simple no, it’s more you know an indignant emphasis of how untrue something is. Say like Justin Bieber, not even.

Jonathan: No, no, I think that’s been taken from the Aussie book, not the Kiwi book. I’ve never heard that ever.

Alex: Hey, it was on the internet.

Jonathan: Are you sure you’ve got the right country Alex? You know we’re in New Zealand, we’re like cool country next to the Desert, which is Australia.

Alex: It was on the internet, it must have been true.

Jonathan: It must have been yes.

Alex: Okay, next one, “yeah nah”, “yeah nah?”

Jonathan: ‘Yeah, nah’, yeah nah. [Laughter]

Alex: Shall I give you a clue, I’m wondering about you now! So, Kiwi’s aren’t very decisive people as you know, so ‘yeah nah’ seems to means kind of, you sort of say it when you agree with someone, but also you don’t agree with them, that’s what I heard, so.

Jonathan: Yes, I think it’s, is this written by an Australian?

Alex: These are written by a Brit who was travelling around New Zealand.

Jonathan: Okay, well, that explains it actually. Did he stay one day in New Zealand and did he talk to the people, ] I mean you’ve got to talk to the people there Alex.

Alex: Right, next one, “Good on ya mate?”

Jonathan: ‘Good on ya mate’ means hey you’re a good guy, I’m happy to be with you and it’s probably the biggest compliment you’ll ever get from me.  We’re not, you know it’s all about ribbing and you know teasing. So, ‘good on ya mate’ is pretty much the highest ranking you can get.

Alex: Final one, “she’ll be right?”

Jonathan: ‘She’ll be right’ now this is a bit dangerous in this day and age, ‘she’ll be right’. But actually it means you know there’s a problem, but she’ll be right. We’re going to solve this, it’s going to resolve itself. I don’t know why it’s the ‘she’ll be right’ that might need to change to ‘it’ll be right’ because, yes. [Laugh]

Alex: Very good, yes that’s very good, yes. Yes, I mean you know that’s exactly what it means, Kiwi’s don’t sweat about the little things and lead generally happier lives for it you know and this sort of embodies that little phrase. Good, three out five.

Jonathan: Do I get to keep my passport?

Alex: Three out of five, I guess you are, okay we’ll give it to you Jonathan.

Jonathan: Okay, thank you Alex I appreciate it!

Alex: Alright listen, let’s just jump straight in then. Before we talk about how you got here, I just want you to tell us about your business today. So, who you help and how you help them?

Jonathan: Okay, so, my business is called ‘My Philosophy’ or ‘MyPhy’ for short. I help individuals, families and corporate teams become more extraordinary than they ever thought possible basically.

Alex: It’s just that I picked up this phrase that you use, you know, ‘happiness gap’ I mean what is a ‘happiness gap’ and should I be worried if I’ve got one?

 

Your Happiness Gap – what is it?

Jonathan: You should if you’ve got a gap. So, the ‘happiness gap’ is the gap between how you live and who you are. So, the idea is the bigger the gap between how you live and who you are, the more stress, the more tension, the more potential for unhappiness. Because imagine you’re living over here to my very left, but who you are is over here to my very right, then there’s disconnect going on, okay?

“The ‘happiness gap’ is the gap between how you live and who you are” – Jonathan Cave

The aim is to close that happiness gap to align what you do on a daily basis, in your daily routine with who you are. If you think of things in your life which you do well, which come easily and which you’re good at, it’s things that correspond to your values and the biggest parts of who you are. 

So, the idea is to help people realign how they live, which is their daily life, with who they are so that they can lead happier, more empowered successful lives. Where success is not defined just by money or what life looks like, but it’s how you feel, which is so important.

Alex: Okay, so you say you help you know you work with individuals and teams. So how do you actually help them in this area, can you explain a little bit you know perhaps your approach or methods?

How to close your happiness gap

Jonathan: It’s about gaining clarity. I ask people simple questions to start with to see where they are on the clarity journey. Do you, can you describe what happiness looks like, your version of happiness. Can you tell me what your core values are, or your deepest aspirations? For a team I ask them, you know are you happy with your performance? Do you feel you have a purpose in your job and are you feeling you’re unlocking, unleashing your potential? So there’s different wording depending on whether I’m talking to individuals for themselves, or people in their work environment, okay, so that it matches.

But the point is, to create your own philosophy, whether you’re a person or you’re a team. So, my philosophy is the idea that everybody should create their own philosophy of life. Too long have people abdicated the power they have over their lives and following, reacting to things, rather than being proactive and thinking about what’s important to them and they’re manifesting it in the world they live in.

“My philosophy is the idea that everybody should create their own philosophy of life.” – Jonathan Cave

So, it’s about taking the power back, empowering yourself and doing it in a structured way where you create your own philosophy of life. Where you come out with what’s important to you, how you’re going to get there, what are the values driving you and what’s the bigger picture in terms of where do you want to get to happiness wise, financially wise, business wise, family wise and everything.

Alex: I mean how important is this notion of finding clarity, is this something that you see a lot of people struggling with, that their not clear?

Jonathan: Absolutely. The first two, three questions I have a sense whether people have 1) asked themselves some of the important questions of life. Like, am I living my purpose, do I know what my purpose is? Am I truly happy in what I’m doing and where I am and where I’m going. You quickly get the sense of whether people have thought about these things, or not.

Now, some people have aligned themselves automatically, they don’t necessarily need to go through a process of creating their own philosophy. So, some people tell me and some change and say, ‘yes we’ve got our systems going, you know this is how I resolve my issues, this is how I feel I’m getting to where I’m going’ that’s great, that’s fantastic.

A lot of people have a lot of teams, lot of families don’t do it naturally, there’s this tension and there’s disconnect, and they don’t quite know how to solve it. So what I say is I come in and say, ‘well let’s start with clarity’. Let me give you an example; a lot of people chase happiness and meaning and purpose. These are big buzz words at the moment. What I’m saying is that when you gain clarity over for instance, who you are, where you’re going, how you’re going to get there. You’ll find that happiness meaning and purpose tend to come to you and not the other way around.

“When you gain clarity over who you are, where you’re going, how you’re going to get there, happiness meaning and purpose will come to you.” – Jonathan Cave

What is clarity?

So, clarity is being clear with different aspects of your life that you can apply on a daily basis. Just seem to sort of break-out of the fog, I have this image of a you know where, especially in Geneva where I live, we’re between two mountains, there’s Jura and Salève and sometimes there’s a cloud mask that just gets stuck between the two. We’re underneath this cloud and it’s foggy, even in our thinking and our mindset and hearts.

The idea of gaining clarity and creating your own philosophy is to raise your periscope through the cloud, up above it where the sun always shines basically and where you have this 360° view that allows you to be confident, decisive, to know where you’re going and who you are. That is an amazing feeling and when people gain this clarity, which then leads to their version of happiness and purpose and meaning, you just see them flower before your very eyes. I want to spend the rest of my life doing that, because it’s such an incredible experience to share with the person, with the family, the team in front of them.

Alex: I mean one of the things that I’ve taken to appreciate recently is the mantra around  you know you get clarity when you take action on things. In other words, it’s not a theoretical process being clear in terms of designing a some theoretical purpose in life. You get it by moving forward in life and taking action, does that make sense, does that resonate with your thinking, or is it the opposite of what you’re thinking?

Jonathan: No, I think you need to have both. Meaning, you need to have a clear idea of what you want to do and where you want to go. A lot of people come to me and say, ‘oh what do you do, Jonathan?’ and I say, ‘you aren’t asking me the right question’. I say, ‘what about who I want to be, first?’ and then what I want to do as myself, you see? Which gets people thinking that if they don’t get their standard answer and so it kind of, you’re straight into the deep-dive into sort of bit more meaningful conversations.

But, yes, having clarity of certain things I think is very important. It gives you reference points, it gives you pilars to stand-on so that you can make decisions on the basis of things which align with your vision of life. Yet, at the same time we know that life is just so uncertain, changes all the time and the plan you had today, might not be the plan you have tomorrow.

So, it’s about reconciling clarity in yourself so that actually you can be more adaptable and change easily in an environment you don’t control, which is the real world. Have I answered your question?

Alex: I think you did, that was a very good answer. Now, it’s instinct –

Jonathan: Sweet as, sweet as [Laugh]

Alex: Sweets as. [Laugh]

 

Jonathan: She’ll be right, she’ll be right.

Alex: Now this quite an amazing topic to tackle, where did it come from? Something has inspired you along the way to want to create this business and go for it, what was it?

What drove me to quit corporate life

Jonathan: Yes, cut a long story short, I was lawyer in Geneva looking after high-end multi-millionaires and billionaires. I’d had done seven years of law at University, nearly 14 years of practice and I was taking care, it was a great privilege to take care of some of the wealthiest people on the planet.

I realised that despite having a very good income, good status, excellent prospects, I wasn’t happy inside. I was offered the chance to become a partner of this law firm, with eventually becoming the leading partner. I had to choice to make whether to carry along this route, which I’d been on for 20 years, and which I would be on for the next let’s say 25 years, or to do something else. I asked myself a very simple question, will I be happy staying on the course I’m on now, am I living my purpose?

Over about six to nine months I thought about it, I created a collective mind of people who didn’t necessarily get on with each other; ironically the result of these pasta and wine evenings was that I brought the family back together, people who didn’t really speak to each other, where the only rule was don’t tell me what I should do. Don’t project yourself on me in terms of whether I should stay or go.

We had these massive brainstorming and heart-storming sessions as I like to call them and by the end of these six to nine months it was perfectly clear that I was not in the right place. I was not doing what I loved and I knew that I needed to leave, despite probably society saying, ‘but you’ve got the greatest opportunity in the world, you’ve worked for this’ etc. But, if you’re not feeling how it looks, I mean that’s a terrible pain to live with and I see it all around me. A lot of people do struggle with that, in the sense they’re on a road, they want to change and you know it’s just easier to stay where you are.

Now it is easier from a lot of perspectives, but inside you cannot lie to yourself. You can lie to the whole world, but you put a mask but never admit it to yourself and I just didn’t want to lie to myself anymore, so I quit. Everybody was very surprised, including my partners saying, ‘what do you mean? We’re offering you a chance to take over?’ I said, ‘I’m sorry but this is not for me’. The next questions was, ‘well what are you going to do?’ I said, ‘well I haven’t got the faintest idea, but I know I don’t want to do what I’ve been doing for the last 13 years’ and this shocked them, they said, ‘you’re crazy, you don’t know what’s next’. I think I have never been clearer in my life, despite having the biggest uncertainty you can imagine.

To illustrate it I had a piece of paper in front of me which was blank. ‘Alex, when in your life did you have a piece of paper in front of you that was blank. That you can draw on, that you can paint on, that you know you could squiggle up into air plane and throw?’ I saw this as an opportunity to align how I live with who I am.

Coming back to the happiness gap we talked about in the beginning, I said to myself, ‘life is too short to have a huge happiness gap, which I’m aware of and which I’m not working to close’. I will have so many regrets later on and you know what happens when you trust yourself and you believe in yourself completely, suddenly you start writing, drawing, you know poetry prose on this piece of paper and it fills up so quickly with things that have been inside you dying to get out, probably for so many years, that your life takes a path and becomes an experience. Which you didn’t even imagine existed when you were in potentially your golden cage before. Are you with me, still with me?

Alex: So far, we’re with you, we’re with you.

Jonathan: So what happened there is I just started writing, writing, writing. Days, nights, I went to Asia with my family, I stayed on, I was inspired in Thailand by people around me. Everybody was smiling, despite poverty, and I was going, ‘wow, these people don’t have anything yet they’re smiling, they’re joyous’ and I created my own philosophy of life. That’s where it started, to answer your question. I created my own philosophy of life and what turned out to be 10 steps so the Cartesian lawyer in me was still around and I…by creating my philosophy and these 10 steps, it’s so transformed my life. My mindset, my heartset and gave me so much clarity that I thought, wow, if this can work on me, maybe this can work on other people, on individuals, on families, on corporate teams.

Two years on, that’s exactly what’s happened, is that I’ve developed. I haven’t invented anything new under the sun, I’ve maybe just package it and structured it in a way that is simple, that people get, just like the happiness gap, they kind of get it pretty quickly. Go through a simple process towards clarity, whatever that means to you, not what it means to me or someone else, or society. But, what it means to you, I’ll stop talking now, I think I’ve talked a lot, I’m hearing my own voice Alex, I want to hear you.

Alex: Well, it’s very fascinating because what happened then is you effectively went from working for others into a I’m going to be an entrepreneur, which was the kind of consequence of your decision of wanting to help people. So, that was a huge change as well it must have been for you? The idea that now you are solely responsible for projecting your new message out and you’re going to have to rely upon your own creativity and emerging business knowledge to do that?

Jonathan: Totally and I’ve got some good learnings for your audience here because I became an entrepreneur believing that my 13-14 years experience, looking after some of the wealthiest entrepreneurs on the planet and being closely involved in their professional business and private lives, were to have given me insights that would translate into me being a fantastic entrepreneur right off the bat. How wrong was I, okay? You don’t go from a mindset of well a lawyer it’s not totally an employee, but you know what I mean, it’s kind of the employee mindset to entrepreneur like that.

You said a word which totally resonates to me, which is creativity. I was in a situation where I had resources and all I wanted to do was be creative. I wanted to do videos, I wanted to write articles, I wanted to express what had been locked-up inside me, just like probably many of your listeners you know want to you know finally have the shackles broken and bring all their stuff to the world, because it’s going to change the world.

So, I ran off for a year into creativity and totally forgot about the emphasis on the needing to make money, so I quickly got caught by going I’ve created the most wonderful thing in the world, but I haven’t tested it on people. I don’t know whether they want it and ended up going my bank account’s going down and I don’t see where the revenue’s coming. Suddenly you get into panic mode, which I’m sure maybe a lot of people can resonate on this, it’s part of a process, but it catches up on you so quickly and I think the key learning is that I lost so much time in the transition, from let’s say employee to entrepreneur.

Because when you’re an entrepreneur you’re up against yourself in a sense. You’re no longer answerable to anybody, so you’ve got to get out of bed every morning, otherwise you’re not going to even get close to turning any money, that’s number one. Number two, it’s a race against time, unless you’ve got a unlimited resources and you can call on money left, right and centre, which buys you that time, most of us have a budget. You know you’ve got to start making money with a packet of, with your starting kind of investment and that runs away so quickly.

So, if I had a piece of advice is that, the creativity is so fine, we wake up in the morning and you’ve got eight hours in front of you where you can be creative. But, if you’re not taking care of the sales side, then you’re quickly caught.

Alex: So, the commercial side of the business was a big learning, big struggle. Any other struggles on the way?

Getting the right partners in your business

Jonathan: Yes, a couple of struggles from a structural perspective. So how I structured ‘MyPhy’ was to get partners who had competences that I didn’t have. You know in the digital marketing space and the business administration space, in the training space, things like that. So I created a group of people saying, ‘this is the project, I’m not going to pay you as salaried employees, because I don’t have the resources. But I’m willing to give you some shares, okay? Which can be worth a lot, or nothing depending on how this turns out.’

So, the expectation from my side was that I would have as investor, as purpose when people working part-time on this project, helping it move forward. I didn’t clarify enough the fact of whether these investors were kind of passive investors, where you put in money and then you just wait for a return and give some favours. Or, whether you’re kind of an employee, but you’re paid in shares. This, by not making that clear, I quickly got caught out in terms of misalignment of expectations between me and the partners, which created a tension. Which, meant that the energy levels were focused on not offending each other, rather than creating value and taking the business forward.

So, that was a huge learning for me and after a year I changed the shareholding structure, had a very heart-to-heart conversations with everybody, which were fine actually. Because it took a load off everybody’s shoulders. I think that’s one of the key learnings as an entrepreneur is that if you’re feeling tension then probably the person you’re feeling tension about or worse is probably also feeling that tension. Having heart-to-heart conversations where you put things on the table, always end-up being positive, because the person opposite respects and is able to say what they feel and either you continue together on the journey, or you separate, but on a really good basis, rather than separation which then seem to be failures on both sides.

Alex: So it hasn’t tainted your view of getting partners in to support you on your project, you still believe that’s the right way to go?

Jonathan: I still believe that’s the right way to go, but just to make it crystal clear, coming back to clarity, as I’m applying it to myself. I’m not the world expert on clarity, but by having these experiences actually, it just deepens my understanding of clarity to help other people and their search for clarity.

Alex: So, beyond the partners I mean are there forms of support that you reached out for, anything come to mind that was helpful on the way?

Jonathan: Yes, I think I’m going to turn that question another way. I didn’t reach out for support in terms of my digital marketing. I thought I could do that myself, just go on, so I created an online course of videos and audios and thought that I just needed to do a couple of webinars, buy a few Facebook Ads and the people would come in their hundreds, love what I was saying, buy my $147 course and you know I’d be able to earn money while I was at the beach, sort of thinking about the next thing. Boy, did I get that wrong.

So, I think you know you go into things, you really need to step…I mean it was a great learning by the way, I’m glad it happened that way and I’ve learnt so much. I think this is the whole key of being an entrepreneur, is making sure you learn from those mistakes and don’t repeat them.

3 Reasons to get support

But, not asking for support in areas where you need to be honest with yourself to say, ‘I have no idea how the digital marketing space works, I don’t know who the lads from Facebook you know Google was like for Facebook.’ Now there’s new ways, you’ve got to get expertise in:

  1. to save you money,
  2. to save you time,
  3. to give your business a bigger chance of succeeding.

I was closed two years ago, now I’m totally open to going and finding experts that can help you. Because you cannot do it on your own, whatever you’re going to try and do, it won’t work on your own. Steve Jobs didn’t do it on his own, Warren Buffett didn’t do it on his own, anyone else you can refer to who is your business hero never did it on their own. They get all the kudos and they’re in front of the cameras and things like that, but you can bet your bottom dollar that there’s a great team behind them and often a great woman if it’s a man, or a great man if it’s a woman that you look-up to. I don’t know whether you’d agree on me with that, Alex?

Alex: Absolutely, I mean it’s a theme that we pick-up on with all our guests about their relationship with getting support, getting mentorship. I think the biggest worry for a lot of people, as you said it before was time. I mean money is important, because you’re going to run out of budget pretty quick. But, you know losing months and years in the wilderness can really sap your energy to carry on with your project, so getting other people’s advice and help I think is fundamental.

Jonathan: Totally, totally.

Alex: So looking then about some of the key learnings, I mean you’ve already given one or two, but is there anything else that you would pass on to others in this transition. It’s a very important transition from employee to entrepreneur, any other key learnings that you’d want to share?

Key learnings for transition from employee to entrepreneur

Jonathan: Yes, get a mentor as soon as possible, I think someone who has been there and done that and done the transition can really help you. Not someone who is going to tell you what to do, but someone you can bounce ideas off, get different perspectives from, which I do regularly now. I go in search of people, invite them out to lunch, just to have conversations and try and get nuggets of information, and give nuggets because it’s always an exchange, so that’s number one.

Number two is, you know you don’t have to be at a desk at 8 o’clock and then leave at six and there’s people monitoring that. So, the quicker you get disciplined on saying, ‘right, well I’m going to still do eight to ten hours a day work. Rather than going in cleaning the car, cutting the lawn, you know having a nap. Then end-up doing three hours of work a day, there’s no shortcut to success and entrepreneurship. It still requires a hell of a lot of hard work and probably even more work than you did as an employee, where you could potentially, depending your job walk-out at six, monitor your Blackberry, the days of Blackberry, to monitor your email. But then switch-off and be family and things like that.

When you’re an entrepreneur you never switch off, you can’t afford to switch off. So, what I’d say is bear in mind that it’s not an employee mindset of eight until six, it’s 24 hours a day. I get a lot of my great ideas in the middle of the night, so I have a pad and pen and my wife is used to my wife getting up and going and writing at a desk, because that’s when they come so I take them.

Make sure you get into a very disciplined routine, because a lot of people will think that you have time, because you’re an entrepreneur, you are your own boss. So hey you can play golf, or let’s have a coffee and things like that. Which can be great, but beware that your workday doesn’t go down to three hours a day, because you’re not going to make it on three hours.

Alex: Very good advice, very good advice. A lot of people will resonate with that, then for those that are about to take the jump they should take heed! So looking ahead then Jonathan, what plans have you got for MyPhy? Where do you want to take this business, yourself personally how do you want to grow?

The future vision of MyPhy

Jonathan: So, this in terms of myself this is I do what I love. So, I work but I’m totally aligned with what I’m doing, so it’s a magical experienced. I’m hoping to carry on on this track of gaining clarity myself and help others gain clarity towards objectives that each person, family, or corporate team has, that’s number one.

Spreading positivity processes to help people get to where they want to go, helping people accept who they are. People are unique, there’s never been anyone like you, Alex, there will never another Alex again in the world, ever. With your DNA, with your character, with your experience, and as I speak to you here, I can’t stop thinking that you are an extraordinary human being and you have so much to give and it’s about helping people, you anyone else to bring out that extraordinary which is us.

We all feel it, we all feel this massive power inside us, well hopefully you felt it. But, if you have that is the extraordinary in you wanting to get out. So help it get out because that then  translates into an extraordinary life, an extraordinary love and passion and potential which translates into friends, into your family, to your kids, to your colleagues. When it’s a win-win situation, why not go for it?

To answer your second question about where MyPhy is going to be in five to ten years, and this could be useful for your listeners is that, I believe that you, the future is that you’re either a platform or you’re on someone else’s platform, okay? So, Google is platform, we all use Google. Amazon is platform for buying and selling, we all use Amazon.

I see MyPhy as being a platform where people can come and get the MyPhy approach of closing the happiness gap. But also get different tools and toolkits based on nutrition, on body, on spirituality, on general wellness, on high-performance. The whole kind of area where MyPhy means I’m bringing my philosophy to life in all the different aspects of my world. I’m hoping it will grow bigger than just me and what I bring to the table. But it can connect and bring together like-minded, like-valued people wanting to help individuals, families and corporate teams in the future.

Yes, that’s how I see it and you know what? I can see it, I have clarity on that and as I look at you I can see the different services offered. I can see all the success stories where people are saying MyPhy has changed my life, or MyPhy has helped me you know getting clarity in terms of my business or my family or my relationships, or helping me bring up my kids. Just for it to be a positive place where people come and can improve themselves, improve others, improve teams.

I’ve already started doing that, I do a week, if I may, I do a weekly one-minute video to help you think outside of the box. I answer questions like, ‘why is your best your best friend?’ Alex, why is your best friend your best friend, have you thought about it recently?

Alex: I have not, my goodness me what a profound question. [Laugh]

Jonathan: Yes, why is your best friend your best friend? How do you keep your energy levels high? You know when you’re swaying between yes and no, always go for the yes, this is opportunity in front of you and things like that. How to gain clarity, so, this is the creativity that the clarity that I’m trying to get out in one-minute videos, which I’m hoping will be a lot bigger in the MyPhy business in the future.

Alex: I think with all that enthusiasm and passion everyone I think is hoping that you do take this beyond Switzerland and further out. So I’m sure as part of your plan is to you know roll this out geographically as well?

Jonathan: Absolutely. I mean I’m very privileged to be in a position to speaking to Google New York about integrating MyPhy in their leadership program. I’ve spoke with WTO, I spoke to them the other day and gave a presentation at the end of their wellness conference. I was in Slovenia, so with a leadership guru, talking about MyPhy and sort of how to bring out the you know your true authentic self and leadership positions and helping people be themselves, whether it’s team members, family members or others. So, I’ve already got a totally global vision and now that you’ve taught me certain expressions in New Zealand that I didn’t even know, I can even take this to New Zealand. I could go home with the expressions, ‘she’ll be right mate!’ [Laugh]

Mentorship to bring out the extraordinary in you

 

Alex: [Laugh] Alright Jonathan, listen I was always end on this question and it’s, ‘if you had the chance to mentor someone or a group of people, who would it be and why?

Jonathan: I have the chance to mentor people and why? It’s a very good question. I would mentor people who feel they have an enormous power inside them, that hasn’t been unleashed, hasn’t been unlocked and who want to open the door to that power and then understand it, clarify it, and then express it in their daily lives. Because life for me is it’s not a journey, that’s a metaphor. It’s not a destination, it’s an experience, reflected in how you feel, coloured by your perceptions and rationalise in your mind. So, to answer your question, anyone, be it a family, a person or a corporate team that wants to bring out the extraordinary in themselves and then express it in their lives, then I’m someone they can turn to.

Not as someone who would tell them what to do, but as someone who can accompany them, guide them and help them get to where they want to go, help them climb those steps to what’s experience, what happiness, what fulfillment looks like to them. I’m like a handrail to walking up those steps and why? Because I think that power inside each of us needs to come out. The world needs positive power coming out from people, there’s a lot of instability. There are some not great things happening, I don’t want to go into any comments on Politics, so there’s a lot of things happening I don’t understand anymore. We need positive empowered valued-based people to make sure that we remain, you know a caring, loving society going forward.

Alex: That’s a great answer, really appreciate that. Now, to finish-up we’re going to offer people the chance to reach out to you and you gave me your website address which was: www.myphy.com and what can they find, figure out their now you’ve got a test that they can take, is that right?

Jonathan: Yes, I’ve got a test called, ‘The happiness gap test’ which is free. They just click on and take the happiness gap test to see how big their happiness gap is; 20 questions very simple covering different parts of one’s life which I have created myself. That’s one thing they can see, and funny you ask, I’m re-launching the website in a couple of weeks.

Because there’s so many success stories that I’ve now received from people around the world saying what effect MyPhy has had on them, that people can read the stories of other people. I’ve got multiple videos and articles and all kinds of things which hopefully give people ideas and value and where it’s a fun place to come and join the MyPhy tribe and community. Because that’s what we are, we’re you know, we’re a group of people from the shareholders to the employees, to me. There are people doing it, you know, there’s no ego here, it’s all about better lives, better environments, better world and doing it together. There’s nothing more fun than that in my opinion and a lot of people share that view and there we go. So, come and have a look and join the journey, come and have fun.

Alex: Brilliant and we’ll put that link up on the show notes, together with your other social media channels which you gave me. Listen Jonathan, I really want to end by just saying thanks, thanks so much for being on the show I want to recognise what you do and thank you on behalf of all the people that you help as well, I think it’s fantastic and just promise me we’ll do this again sometime in the future and catch up.

Jonathan: Whenever you want, it’s been an absolute pleasure and can I say I think your podcast is amazing. I think that it gives so much value to people who are making the transition, or thinking about transition into entrepreneurship. Especially when you’re far away from home where you don’t have all that, you know all that network support or family and things like that. Which makes it more challenging, so you are providing, we’re all doing the same thing. Where you and I certainly do it in different ways and that’s why I totally congratulate you and I love it and carry on doing it. Because I’m loving it and I’m sure many other listeners are loving it too.

Alex: Is this where I say, ‘sweet as’ at the end, I say, ‘sweet as’?

Jonathan: Sweet as mate.

 Alex: Sweet as [laugh] thanks Jonathan fantastic. Alright we’ll talk again very soon, all the best.

Jonathan: Take care, ‘she’ll be right mate!’ Take care